Carpet Cleaners… Would You Like to Get Higher Prices Without Losing All Your Customers?
From: David Coker
Dear Fellow Carpet Cleaner,
How would you like to double, triple or even quadruple your prices for cleaning carpets?
Increasing prices is one of the easiest and quickest ways to increase revenue and profit. The results can be pretty much immediate. You put your prices up today and you get more money tomorrow.
Yet, the problem is…everyone is cutting prices. All carpet cleaners seem to think they must be cheaper than their competitors to succeed.
And as time’s gone on, you’ve seen more and more ‘cheap’ cleaners enter the market pushing prices downward.
You know the type…
We clean carpets £10 a room.
3 rooms for £49, £39 or even £29! (convert to whatever YOUR currency is)
How on earth do you compete with prices like that?
ANSWER: Not on price!
Yet, this is nothing new.
I remember attending a course in the 1980’s about marketing a carpet cleaning business. Until that time I didn’t even realise that I needed to market my business. I assumed that if I was good enough at my job, people would be forming a queue outside my door.
What prompted it was the appearance of a competitor in the next road to where I lived with his van boldly sign-written with an offer of Lounge, Dining Room, Hall, Stairs & Landing AND a three-piece suite for considerably less than what I was charging for the suite alone.
I remember being convinced that my business was finished. So I learned about marketing and pricing out of desperation.
I learned that in EVERY industry there are price points. Some budget, some premium, some in-between.
For example, did you know that here in the UK you can buy a smartphone on Amazon for a small fraction of the cost of an iPhone right now? So why then, are people waiting in line every time a new iPhone is released and paying 20-30 times more!
The answer is that in every market there are price shoppers looking for the cheapest and there are premium buyers…even in carpet cleaning.
How often on cleaning forums do you see the question…. “How much should I charge for carpet cleaning? What is the ‘right’ price’?” This is what has been called ‘marketing incest’ where every cleaner looks at everyone else and does what they do and just like real incest ends up pretty stupid.
The competitor I referred to earlier went out of business long ago. He simply wasn’t charging enough. But he has been replaced by dozens like him who have also gone out of business. Many, many carpet cleaners are right now slowing going broke…they just don’t realise it yet.
Well, if you want to get more money cleaning carpets, there’s really only four ways to do it…
One, you can always work more hours. That always goes down really well if you have a family or are not as young as you once were.
Two, you can work faster. You could invest in a truck-mount with a large van at a cost of thousands.
Three, you could duplicate yourself by hiring employees. However, if you think that parenting children is hard enough, wait until you parent employees!
Or you could do number Four…
Charge More!
(By the way, you could always charge MORE plus do numbers one, two and three above)
So here’s everything I’ve learned about getting higher prices for carpet cleaning since I started my business in 1985. I now charge more than DOUBLE (even more than TRIPLE in many cases) what most of my competitors charge with very little price resistance.
It’s an online course called…
Carpet Cleaners…Get Higher Prices
In it I’ll show you…
- Why you don’t need to worry excessively about losing customers if you raise your prices. I’ll show you why that’s NOT a problem
- How to STOP worrying about your competitor’s low, low prices
- Why the price YOU charge has nothing at all to do with your competitors’ prices
- Everyone asks, “How much should I charge?” I’ll show you how much YOU should charge to run a profitable carpet cleaning business (clue…it has nothing to do with what your competitors are charging)
- Why your prices can be high, even if you’ve just started in business
- Why cutting your prices by just 20% often means you need to clean almost 50% MORE to make the same amount of money
- Five reasons why you would want to have customers willing to pay high prices
- Four immediate advantages of raising prices
- Why price is simply not the most important thing for most people when looking for a carpet cleaner
- How a jewellery store owner doubled her prices and sold all her stock… and what this teaches us as carpet cleaners
- Why YOUR thinking is the problem with getting high prices.
- What you need to do first BEFORE raising your prices.
- Are you thinking… “There’s NO money about”. Why that simply isn’t true.
So here’s what’s in the course:
It’s a video training course (21 brief video lessons) that you can watch on any computer, tablet or smartphone.
Module 1 is called ‘Why You Should Charge Higher Prices.’ You might think that it’s to get more money… but it’s much more than that.
Module 2 is all about mindset. In a way it’s the most important because this is where virtually all of the problems are (just as they were with ME)…with how YOU as a carpet cleaner think about price and what your customers will pay.
This module also covers myths like…
- “No-one will pay high prices for carpet and upholstery cleaning”
- “All my competitors are cheap, so I have to price my cleaning cheap”
- “I’ll lose all my customers if I charge more”
And you’ll see that price is much more elastic than you think!
Module 3 gives you 11 instant actionable strategies to be able to increase your prices and to do so without worrying what any of your competitors are doing.
Module 4 will deal with pricing objections that you will come across (including “I’ve got cheaper quotes”) and how I’ve found to best deal with them.
There’s also downloads of documents useful in helping get higher prices including a ‘Compare Us’ flyer to leave with customers who have had cheaper quotes.
By the way, if you are not open to changing your thinking about pricing and firmly believe that everyone buys carpet cleaning on price or that you simply have to be discounting to get the job AND “nothing will change your mind” then this course is NOT for you.
However, for most carpet cleaners this will be an eye-opener as to what is possible. And this course is NOT about being a high-pressure salesman either. I personally hate that!
Running a carpet cleaning business is too hard to work for low pay. Now you can escape the trap and get more from your business both in profit and enjoyment.
So if you want to get instant access to all of this so you can get started straight away click on the link below.
Oh and one other thing…
I’m very serious about my guarantee just as I am when I’m cleaning carpets.
If you don’t think you’ll get back multiples of what you’ve paid, just show me all you’ve done to implement and if it doesn’t work for you – I’ll refund you every penny.
But I’m confident you’ll stay in, and you’ll implement all that I show you. It’ll transform your cleaning business and add thousands to your bottom line as well as put the fun back into your business. So you’ve got nothing to lose.
After payment, your account will be instantly activated and you will have access to the training videos and downloads in the next few minutes.
So…just click on the link below.
Click here to Order the Training Course ‘Carpet Cleaners…Get Higher Prices!’ for just £97 …£49
Upgrade to Gold Level and Get These Extra’s:
- The Gold level includes a simple pricing program that runs on Microsoft Excel. This works really well when giving in-homes quotes on a laptop
- A marketing calendar that will really help you put all your marketing on autopilot. A marketing calendar gives you an overview of all your marketing and advertising for the entire year so you don’t need to think about what to do next. It’ll really make your life much easier. I’ve also included an explanatory video to show how it all works.
Upgrade to Premium Level and Get Everything in ‘Gold’ Plus All These Extra’s:
- You’ll get a one-to-one 30-minute phone (or Zoom) call once you’ve worked through the course. This will be at around the five-week mark. Just email me to set up a call and we’ll go through any concerns that you may have about any aspect of running your carpet cleaning business. I’ve had three vans on the road at one time. I’ve had employees and I’ve had none. And I’ve also been involved in Fire & Water Damage Restoration so I’ve a wealth of experience.
- You’ll also get access to a video of a seminar I spoke at a few years ago entitled ‘Finding & Keeping High Paying Clients For Your Carpet Cleaning Business’. It lasts over two hours and was given to a group of franchisees for a national network.
P.S. After payment, your account will be instantly activated and you will have access to all of the training videos in the next few minutes. If not, check your junk mail folder!
P.P.S. Every town has a highest-priced carpet cleaner. There has to be someone…why shouldn’t it be YOU?
P.P.P.S This course also includes a private Facebook Group to be able to ask any questions about implementing the online course.