| MODULE 1 |
| Marketing Basics That You Absolutely Must Grasp |
| What Will This Course do for You? |
| What Exactly is Marketing and Why is it The Most Important Thing to Learn? |
| The Five Steps to Getting Customers… Use This Process for All Your Advertising |
| Why You DON’T Need to be on Social Media to be Successful |
| What are the Four Types of Buyers for Carpet Cleaners? |
| The First Thing to do Before You Advertise |
| Three Reasons to Target Target Premium Customers |
| Seven Objections to High Prices Including “I’ll Lose All My Customers” & “No-one Will Pay High Prices Where I Live” |
| What Are the Only Three Ways to Grow Your Business? |
| Why You Should Know the Lifetime Value of Customers |
| Why You Absolutely Must Avoid Being a Commodity |
| Why You Must No Longer Be Just a “Carpet Cleaner” |
| MODULE 2 |
| Give Your Enquirers a Compelling Reason to Choose YOU |
| Why You Need to Answer the Question “Why Should I Choose YOU?” |
| Six Ways to Make Your USP or UBA (Including Worksheets) |
| Why “Being Different” is Better Than Being Better |
| MODULE 3 |
| How to Advertise & Get Great Response |
| Do Carpet Cleaners Really Need a BRAND? |
| Myths About Branding |
| Why You Must Commit Image Suicide |
| What is an Offer and Why You Must Have One |
| Does a Free Room of Carpet Cleaning Offer Really Work? |
| Deadlines & Guarantees – Why Are They Important? |
| Educational Reports – What are the Benefits to Your Prospects? |
| Should You Have a Free Recorded Message Line? |
| Six Proven Flyers for Getting New Customers With Video Reviews |
| MODULE 4 |
| How to Get Higher Prices |
| Why Charge Higher Prices? |
| How to Set Your Prices Whatever Your Competitors Charge |
| How to Sell Without Being a “Salesman”? |
| Why You Mustn’t Sell by “Price” or “Method” |
| Good Reasons to be The “Most Expensive” |
| Should You Price by the Room or Area? |
| Why You Can’t Start Cheap and Put Your Prices up Later |
| Should You Have a High Minimum Charge? |
| Is it Best to Quote Over Phone or Make an In-Home Visit? |
| How to Raise Prices Without Losing All Your Customers |
| How to Increase Your Prices in 60 Seconds or Less |
| How to Use “Takeaway Selling” |
| Strategies That Work for Dealing With Those Who Ask For a Discount |
| MODULE 5 |
| Getting the Job From Quote to Booking |
| Answering the Phone |
| Why You Should Try to Get Rid of Phone Enquirers |
| What is a Qualified Prospect? |
| Why Acting Like a Doctor Will Help You Get the Sale |
| What if They’re Happy With a Competitors Quote? |
| Easy Ways to Upsell Without Being ‘Pushy’ |
| MODULE 6 |
| Retaining Customers & Getting Them to Use You Again |
| Why You Must Use a Database |
| Database Ideas & Suggestions |
| Use “Thank You” Letters – These Have a Profound Effect |
| You’ve Got a List of Customers – Now What? |
| The Best & Most Cost Effective Way to Keep Customers & Get Them to Use You Again |
| How Often Should You Send Reminder Cards? |
| MODULE 7 |
| Continuity Programs (Maintenance) |
| Why Every Carpet Cleaner Should Have Maintenance Programs |
| How to Set Them Up |
| All the Forms You Need |
| BONUS – Why Have a Marketing Calendar? |
| BONUS – How to Put Your Customer Acquisition on Autopilot |
| BONUS – The MOST PROFITABLE Flyer for Existing Customers |
‘Finding & Keeping High-Paying Customers for Your Carpet Cleaning Business’ £729 (payable over 6 months)
FAQ’s
What exactly is this course about? It’s a seven module marketing course for carpet cleaners who want to run a successful and highly profitable carpet cleaning business. It’s all about finding and keeping high-paying customers. A lot of the course is all about profiting from the customers you already have (this is where the real money is!). It’s NOT about methods of cleaning or chemicals & machines. It includes all the forms & marketing materials you will need (over 30 downloads). These are easily editable in Microsoft Word or other free software.
How is the course delivered? Modules One & Two are available immediately. There are a further five modules that will be dripped out at ten day intervals. This is to prevent ‘overwhelm’ and to allow time to work through the exercises. It consists of about 80 videos that can be watched on any computer, tablet or smartphone. Over the course of a few weeks, you will build your own successful carpet cleaning business.
Do I need experience of social media? Not at all. The course does not deal with social media at all as it is constantly changing and in my view there are far more effective ways of getting new customers. However I do recommend setting up ‘Google Places’ as it’s free.
But isn’t social media to way to go these days? It may be very low cost but it’s time intensive to keep up with all the changes. Also the quality of customers leaves a lot to be desired (typically price shoppers). However much of this course is all about retaining & profiting from customers once you’ve got them. This is where the real profits are and does not require social media. Also much of the training about acquiring new customers and advertising in general can easily be applied to Facebook Ads or Google Ads for example.
What if I have questions? You’ll be able to get them answered (eg. hiring & paying employees, should I get off the truck?, should I be a sole trader or limited company? etc etc.) with regular Zoom calls. You can join these free of charge for six months after purchase.
‘Finding & Keeping High-Paying Customers for Your Carpet Cleaning Business’ £729 (payable over 6 months)
Still not sure?
Watch my FREE video mini-course showing you exactly how to get higher prices for carpet cleaning and end price shoppers forever.
It’s absolutely FREE and you can watch it by clicking here
If you have any further questions please email me at info@success4carpetcleaners.com